Aptly nicknamed the Keurig machine of juice, Juicero is the brainchild of Doug Evans, the man responsible for ushering Organic Avenue into its juicy heyday (he left before the company filed for bankruptcy in 2015). “Similar to how the mainframe computer evolved into the personal computer, my vision was to take the power of a commercial cold-press machine and transform it into a sleek countertop device that is compact enough to fit on your kitchen counter,” said Evans, a vegan. That seemingly futuristic dream is now a reality, thanks to Juicero and its array of compact packs, each loaded with a tasty mix of USDA-certified organic fruits and veggies.
Now, with the simple press of a button, this revolutionary juicer is making it easy to slurp your daily intake of necessary nutrients. While this kitchen counter must-have is only available in California, Juicero plans on expanding its green-juice empire over the coming months.