Rebecca Taylor’s New Casual Brand Is Just What Your Closet Needs

LA VIE will launch tomorrow, much to the delight of your wallet.

An ideal look to lounge about in

An ideal look to lounge about in (Photo: Courtesy LA VIE).

If you’re bored of your current wardrobe and feel like acquiring some striking new pieces might help, you’re in luck. There’s a new easy range of clothing launching tomorrow, and it will certainly be at the top of your fall shopping list.

Designed by Rebecca Taylor, LA VIE is a lower-end offshoot of the designer’s eponymous range, and as its name suggests, each piece was designed to be seamlessly adapted into your everyday life. Replete with flouncy feminine frocks, flattering denim pieces and some seriously cozy jackets, this is a source of staples that will be relevant for seasons to come. Adding to the allure of LA VIE are the prices, which start at $95 for a t-shirt and top out at $395 for a jacket.

A pretty play on colors and textures from La Vie

A pretty play on colors and textures from La Vie (Photo: Courtesy LA VIE).

Taylor’s penchant for throwing a ruffle on a dress and selecting sweet florals is still present, but the pieces in LA VIE are made for those casual shoppers out there. That would be someone who considers denim to be a formal piece and gravitates towards a chunky knit sweater or the perfect victorian blouse.

These are must-haves from La Vie

These are must-haves from La Vie (Photo: Courtesy LA VIE).

“The LA VIE collection reflects my personal style, an eclectic mix of vintage utilitarian pieces that I’ve collected from my favorite spots around the world,” said the New Zealand-born Taylor. “I wanted to create a collection that felt relaxed and slightly undone, yet still maintained a sense of casual cool.” We think she’s definitely accomplished that goal.

Taylor cited Parisian street style as an inspiration for this range, which might explain the prevalence of striped t-shirts and chic denim mini skirts. LA VIE also has a slight vintage influence, but the faded military jackets will save you a trip to the thrift store and are sure to have a more precise fit.

Florals for the win!

Florals for the win! (Photo: Courtesy LA VIE).

LA VIE will be available from Rebecca Taylor stores, on her website, as well as on Shopbop and in Nordstrom stores, starting August 11.

Rebecca Taylor’s New Casual Brand Is Just What Your Closet Needs