“This is not a kids movie,” Seth Rogen shouted to photographers on the red carpet at last night’s premiere of Sausage Party. “Ignore the things that make it look exactly like a kids movie!” While popcorn was on offer for guests, the accompanying Pabst Blue Ribbon beers, and Mr. Rogen’s warnings, made it clear this would not be a normal screening. In fact, neither was the guest list.
While the film’s creator, Mr. Rogen, was joined by his co-stars Paul Rudd, Jonah Hill, and James Franco, who all provided voices in the film, there was also Marnie the Insta-famous pooch who stole the show. “Oh, there’s an adorable dog up here,” Mr. Rogen said as he approached the front of the audience at the Landmark Sunshine Cinema. While at first glance Sausage Party appears to be a children’s movie starring an innocent hot dog, the cartoon is packed with innuendos, allegories of political conflict, and full-on vulgarity that earns its robust R rating.
“We’ve been working on this movie for like 10 years,” Mr. Rogen said. “It’s been a real passion project for us, which I acknowledge is weird for a movie about a talking hotdog, but that’s the reality of my life. It took a huge amount of people to make this film. As you watch it that will come into your heads. A journalist told me today that they liked the movie a lot, but they wished they had some more of a warning for it. I don’t know what that means, but I guess to that end, consider this that warning.” The screening was followed with a barbecue-themed festivus at Spring Place replete with hot dogs, tacos, Svedka cocktails, and of course, more beer.