Everyone’s favorite firefighting bear, Smokey, is getting a luxe upgrade. The face of the U.S. Forest Service has partnered with Filson to release a special line of limited edition products to help spread the message of forest fire prevention. The centerpiece of the capsule collection of bear-emblazoned items is the Smokey Bear Watch, produced stateside by Filson in Seattle, Wa. Smokey’s cheery visage sits at the center of the watch’s face, underscored by his signature slogan, “Only You Can Prevent Forest Fires.”
Just 1,000 editions of the $1,000 watch were made, so if you’re not one of the lucky few to get your paws on one of the limited timepieces, other collectible goods are available. They range from campsite-friendly items like a Pendleton Smokey Bear blanket, reusable water bottles, and a Boy Scout-esque kercheif.