The Veronica Beard shop on the Upper East Side is worth a visit for the interiors, alone. For one thing, this store has nailed the mismatched furniture look. Leopard print couches are placed next to floral upholstered wooden chairs, all perched atop a faded Turkish kilim rug. A duo of dressers with a very ’70s vibe add some structure to the space and vintage mirrors are placed strategically above them. A thoughtful gallery wall is splashed across one side of the shop and a specially commissioned “I want it all” sign glows in neon, from artist Lisa Schulte. Plus, there’s plenty of clothing, merchandised on a mix of brass and copper racks.
Basically, this is how you envisioned decorating your very first New York apartment. You know, nailing that mix of vintage and new furniture, without recreating the exact mothball-scented scene of a thrift shop. Now you can shop the blazers and chic workwear that has become synonymous with Veronica Beard, in addition to a selection of beauty, accessories, and yes, home décor goods, at the brand’s very first shop.
Located on the corner of Madison Avenue and 77th Street, this chic scene was the work of interior designer Carolina de Neufville. She worked with sister-in-law design duo Veronica Miele Beard and Veronica Swanson Beard to bring their brand’s vision to life. “This is not just a shopping destination but a place where our customers will want to hang out. We are offering a sensory retail experience that accommodates the way in which our girl approaches fashion, interiors and lifestyle,” said Swanson Beard in a statement.
Customers will be overjoyed to find Vintner’s Daughter serums, jewels from Paige Novick, Kate Young x Tura sunglasses and By Kilian fragrances alongside their interchangeable Dickie Jacket. There will also be limited-edition designs that change each month, plus exclusive hat styles from the Veronica Beard label.
So whether you go to scoop up a new blazer for fall or just drool over the well-curated furniture, this shop is worth a visit.