Theater Clickbait Is Real, But This Twitter Account Wants to Stop It

Playbill calls this a news story, But is it?
Playbill calls this a news story. But is it? (Screenshot: Playbill)

Anyone who knows New York theater is very familiar with Playbills— theater lovers around the country pore over the programs with distinctive yellow and black borders, which are distributed in Broadway and Off Broadway houses.

While Playbill has been around on paper since 1882, the program’s website has succumbed to the worst trends of 2016 clickbait journalism, with embarrassing sponsored content, factually incorrect headlines and exclamation points galore.

Enter Playbill Is On It, a parody Twitter account which calls Playbill out on these obvious, lazy tactics:

Some of the account’s harshest criticism centers on Playbill’s coverage of the hit musical Hamilton—while it’s undoubtedly the biggest show on Broadway, On It points out that many of Playbill’s Hamilton headlines read like they were written by teenage girls:

The account, whose admin is unidentified, only has 166 followers—theater obsessives are admittedly a niche group—but among them are Broadway performers and journalists who are frustrated with the way Playbill trivializes news.

Playbill Is On It follows in a long line of arts parody accounts (we wrote here about another one, Film Clickbait) along with accounts that parody specific sites or publications, like The Times Is On It. Theater Clickbait Is Real, But This Twitter Account Wants to Stop It