We Tried Juno, the Company Trying to Overthrow Uber by Giving 50 Percent Equity to Drivers

Here's why you may want to make the switch

This driver told a Twitter user, "I have Uber, Gett, Juno, Lyft..."
This driver told a Twitter user, “I have Uber, Gett, Juno, Lyft…”

By now, you may or may not have heard of Juno. It’s a rideshare service just like Uber (UBER), Lyft and Gett, but it’s doing things a little differently. While the aforementioned companies classify their drivers as independent contractors (meaning they aren’t obligated to provide benefits or pay out minimum wage) Juno is going further than granting the employee status many drivers are fighting for and is actually giving them ownership in the company. To be exact, 50 percent of equity is going to drivers.

Juno CEO and co-founder Talmon Marco—who sold his previous company, Viber, for $900 million—announced a beta run in May at TechCrunch Disrupt New York, where he called the service “as much a social mission as a company” and explained how he planned to beat the competition (which is notorious for mistreating drivers) by playing nice. The website now reads “see how happy drivers lead to happy riders,” so we took a few rides with Juno to see if this holds up. While it’s still in beta, Juno is available in New York City only. We took one ride within Manhattan, one from Manhattan to Brooklyn and two within Brooklyn.

The drivers

It’s hard to comment on the drivers themselves, because like with all of these companies, each driver is different. But in general, they seem a tad more professional. Every car was immaculate, every driver was polite (not insisting I show them I’ve rated them five stars before exiting the car, as Uber drivers sometimes do).

While we treated these rides as we normally would and didn’t “interview” the drivers, we did engage in a little chatting about Juno vs. Uber. One driver said he prefers Juno “because of the customer interaction. It’s better,” and because he wasn’t making enough money driving for Uber. “They lower the fares then take a big cut,” he said.

Even besides the equity, Juno has a number of policies in place that will improve the job for drivers. Here’s a list:

  • Juno plans to offer 24-hour driver phone support
  • Juno will provide each driver with a phone and pay for data
  • Drivers will get paid more for picking up rides in surge areas, but customers won’t be charged more
  • Tips will be allowed
  • Drivers can block any customer so they won’t receive pickup requests from any passenger who was problematic
  • Juno will not offer pool, which Uber drivers say increases their workload while decreasing their profits
  • Juno drivers who are full-time for 24 months out of 30 can keep their equity shares even if they’re taking rides for other companies like Uber and Lyft during the same time
  • Juno has been meeting potential drivers in person and hosting coffee meetups so they can learn about the company

The price

While Juno rides are currently discounted by 25 percent during the beta run, the cost for a ride without the promotion is very similar to its competitors. The base fare for both Juno and Uber in NYC is $2.55, for example, and the mile and time rates are comparable as well.

The app

The Juno app is practically identical to those of Uber, Lyft and other rideshare companies. I did encounter a few issues with arrival time not being accurate, but that does happen with all of these apps.

Overall experience

While it’s pretty clear that Juno is a better choice for drivers, in general, it’s pretty similar on the passenger end of things. Until the platform is officially launched and available in more places thank just NYC, it’s going to be difficult to tell if that “happy drivers leads to happy riders” motto holds true. One thing is for sure: if you care about the people providing your services, Juno is the better choice. So if you buy free-range eggs, avoid fast fashion stores and get your nails done anywhere besides the ultra-cheap salons known to exploit workers, Juno is definitely for you.

Update: An earlier version of this article stated that Juno drivers in NYC are licensed by the Taxi and Limousine Commission while Uber drivers are not. Uber drivers are as well. 

We Tried Juno, the Company Trying to Overthrow Uber by Giving 50 Percent Equity to Drivers