Rosie Assoulin Wants You to Have the Best Summer Ever

You could tell by the details in her Spring/Summer 2017 collection

This dress has over 142,000 Swarovski crystals
Photo: Eli Schmidt
How to put a spring in your step
Photo: Dan Lecca
Wire earrings made into figurines
Photo: Getty Images
Don't you wish you were here, too?
Photo: Dan Lecca
The glasses were made in collaboration with Morgenthal Frederics
Photo: Getty Images
Thank you, Rosie Assoulin
Photo: Dan Lecca
Fringe benefits, à la Assoulin
Photo: Dan Lecca
Rose petals adorned the faces of models
Photo: Getty Images
Sunhats for the win
Photo: Dan Lecca

Sign Up For Our Daily Newsletter

By clicking submit, you agree to our <a href="">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

See all of our newsletters

Rosie Assoulin‘s attention to detail just might be what makes her presentations a favorite for those on the NYFW circuit. For example, her latest Spring/Summer 2017 range included over 358,00 Swarovski crystals. Further, the set of her presentation was made from thousands of styrofoam peanuts, which everyone knows is probably the most annoying material known to mankind. Guests were also treated to a colorful pile of salt water taffy as they entered the show space; it served both as an early morning treat and a hint at the collection’s inspiration.

Simply enough, Assoulin’s inspiration was the summer season. Her ebullient designs recalled lazy days at the beach, flagging down an ice cream truck and basking in the sun’s glow. All this came to light through–you guessed it–minute details. Shoes were decorated with swinging threads of crystals, the back of a shirt was emblazoned with the phrase “wish you were here” and some models had the petals of flowers plastered to their faces. The color scheme was vibrantly joyful and the silhouettes were loose, wide and buoyant, the signatures of Assoulin’s designs.

As for the sunglasses, those were created in collaboration with Morgenthal Frederics. The two styles, one with round lenses and another with geometric lenses, will debut next spring in six different colors. Now you can really wear Assoulin’s designs from head-to-toe, just don’t forget to throw on one of these festive straw hats.

We noticed you're using an ad blocker.

We get it: you like to have control of your own internet experience.
But advertising revenue helps support our journalism.

To read our full stories, please turn off your ad blocker.
We'd really appreciate it.

How Do I Whitelist Observer?

How Do I Whitelist Observer?

Below are steps you can take in order to whitelist on your browser:

For Adblock:

Click the AdBlock button on your browser and select Don't run on pages on this domain.

For Adblock Plus on Google Chrome:

Click the AdBlock Plus button on your browser and select Enabled on this site.

For Adblock Plus on Firefox:

Click the AdBlock Plus button on your browser and select Disable on

Then Reload the Page