Hillary Clinton Is Clearly Winning—on Instagram

Clinton’s secret weapon? Major celebrity and media nfluencers.

Democratic presidential nominee Hillary Clinton poses with singer Pharrell Williams for a selfie backstage before a campaign rally in Raleigh, North Carolina, on November 3, 2016. / AFP / JEWEL SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
Democratic presidential nominee Hillary Clinton poses with singer Pharrell Williams for a selfie. JEWEL SAMAD/AFP/Getty Images

While the polls are tightening up in the presidential election, there is one space where Hillary Clinton dominates: Instagram.

According to Dash Hudson, a marketing platform for the photo-based social network, in the last seven days Clinton has reached 178,789,439 users organically through 4,085 posts that either tagged her account or used a hashtag. Trump has been far less popular, reaching 27,468,666 users organically through 2,916 posts.  

“Instagram’s audience is known to skew younger and have more economic influence (higher purchase value when they shop) than on other social networks,” Thomas Rankin, Dash Hudson’s CEO, wrote the Observer about the results. “Hillary’s statistical advantage over Trump on Instagram could indicate that she is winning over that influential demographic.”

SEE ALSO: Trump dominates the attention of Wikipedians.

This analysis includes major hashtags associated with each candidate. Dash Hudson provided the following analysis of the top four hashtags associated with each campaign:

Hillary Clinton

Reach: 91,616,005
Number of posts: 37,276

Reach: 77,361,289
Posts: 37,736

Reach: 48,682,559
Posts: 9,302

Reach: 39,263,377
Posts: 3,030

Donald Trump

Reach: 57,142,854
Posts: 34,826

Reach: 35,760,415
Posts: 10,715

Reach: 33,911,054
Posts: 24,511

Reach: 26,762,345
Posts: 16,376

Dash Hudson cautions that many of these hashtags have been used by spammers just looking for attention; however, on balance, the posts primarily relate to user-generated content about the campaigns. The team also noted that there is more negative content about Clinton than Trump.

Clinton’s secret weapon? Major influencers. The company included these posts from both media and celebrity accounts with followings in the millions that clearly endorsed the former Secretary of State:


Chloe Grace Moretz


View this post on Instagram

Tag a nasty woman ❤️ @hillaryclinton

A post shared by Cosmopolitan (@cosmopolitan) on Oct 27, 2016 at 7:07pm PDT

Lena Dunham

Katy Perry

Disclosure: Donald Trump is the father-in-law of Jared Kushner, the publisher of Observer Media. Hillary Clinton Is Clearly Winning—on Instagram