Netflix just surprised everyone by announcing a new original series only four days before its premiere, and although it looks like it will be a captivating binge, the announcement has a lot of people seriously pissed at Netflix.
The new show, called The OA, is an eight-episode mystery thriller that follows a missing blind woman who mysteriously returns home with her sight restored after seven years. To not only promote, but announce the show, Netflix took to Twitter this afternoon to share a few cryptic tweets.
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Then Netflix tweeted a short, three second clip of a woman running toward the edge of a bridge. Since cars are flying by on the road, you could think she’s just getting out of traffic.
What Netflix tweeted next, however, has now earned it a ton of backlash: that same clip with an additional five seconds that show the woman jumping off the bridge. This video which appears to depict suicide autoplayed to Netflix’s 2.5 million followers. And since it was attached to the first tweet reading “have you seen death?” it played for the followers of anyone who retweeted that earlier as well. *Warning: the tweet with the clip is embedded below*
After this, Netflix finally tweeted the full trailer.
The streaming company was obviously trying to create suspense for the big announcement, but perhaps posting an autoplay video of something as triggering as suicide wasn’t the best idea?
That seems to be the sentiment among the replies to the tweet as well as on Twitter in general.
Some were so shocked Netflix would post this that they were wondering if it was a hack. Others said they were unfollowing Netflix.
The tweet has yet to be deleted. We reached out to Netflix for comment and will update if we hear back.