Perhaps you’ve heard that on Saturday, January 21, women will take to the streets of Washington D.C. to stand in solidarity while defending their rights. Over 200,000 participants (both men and women) plan on bundling up to march alongside celebrities and fellow feminists in our state capital. Sister marches in cities around the world have sparked interest in over 700,000 other individuals. (For more information on the Women’s March, check out CNN’s handy guide.)
Whether you plan on attending the March, or you won’t be able to make it, there’s one way to stand up and support the cause in a simple step: start shopping. A number of female-owned brands have rolled out designs that have been specially created to empower women; the proceeds from these powerful pieces will be donated to non-profits that promise to protect the rights of all people.
Of course Planned Parenthood is one of those organizations, as it is a vital key for women’s reproductive health. The direct-to-consumer startup Everlane plans on donating money to the ACLU, while jewelry line Kanarek has pledged donations to a number of organizations, including the NAACP and Southern Poverty Law Center.
Rachel Comey, on the other hand, plans on actually attending the March and she’s bringing along her female workforce; this Saturday she will be depending on her male employees to hold up the fort at her shops. She explained to the Observer via email: “We, as a company, are subsidizing employees to go to whatever March they’d like to attend… NY, LA, DC, etc. Therefore, for both retail stores, we’ve had to pull in a relief team, including my partner Sean and others on our staff, to help on that day. We aren’t dividing by gender, but for those not attending a March, we invite them to come to our stores on Saturday and help us raise money for Planned Parenthood.”