Tumblr and Planned Parenthood Join Forces, Rally at SXSW

Tina Tchen, assistant to President Barack Obama and chief of staff to First Lady Michelle Obama.
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Actor and comedian Brett Gelman.
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Writer-director Janicza Bravo, whose film 'Lemon' was acquired by Magnolia Pictures at SXSW.
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Gellman and Bravo, who are also husband and wife.
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Nikki Mendell of Refinery29 and Amani Al-Khatahtbeh from MuslimGirl.
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Electronic music artist and activist Madame Gandhi.
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Dawn Laguens, executive vice president and chief brand officer of Planned Parenthood.
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Laguens speaks at the rally.
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Stephainie Dolgins, Tumblr's chief marketing officer, and Piera Gelardi, creative director and co-founder of Refinery29
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Tumblr social impact and public policy lead Victoria McCullough with Dolgins.
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Tumblr head of communications Katherine Barna with Dolgins.
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McCullough, Barna, Planned Parenthood business innovation director Sara Adland and Planned Parenthood press officer Catherine Lozada.
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Alexis Krauss of Sleigh Bells performs.
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The band PVRIS performs.
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AUSTIN— The South by Southwest conference has only been going on for three days, but the tech panels have already tackled pressing issues like self-driving car safety and government wiretapping. The festival has also, however, included its fair share of activism from the tech community.

At an SXSW panel on Friday, Tumblr founder and CEO David Karp and Planned Parenthood president Cecile Richards announced a new partnership called #TechStandsWithPP, which seeks to use “the creativity, innovation and energy of the tech community” to “provide information and organize communities in support of reproductive rights.”

“Technology has become instrumental in the fight for fairness and equality across a range of issues,” Karp and Richards wrote in a blog post. “It has the power to influence public debate, mobilize communities and most importantly offer creative solutions to help people receive better care, no matter where they live or who they are.”

The duo also urged Twitter users to share their Planned Parenthood stories and lend support through the #TechStandsWithPP hashtag.

This conversation continued last night, when Tumblr turned its annual SXSW party into a rally for Planned Parenthood. During the “Never Going Back” event, celebrities and members of the tech community joined together to take action and plan the way forward. Several bands also performed.

Flip through the slides above to see some snapshots from the event—and make sure to follow the Observer’s Brady Dale, who’s on the ground in Austin for all of this week’s tech action.

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