Snapchat’s parent company Snap, Inc really tanked this week. Who would have thought that a weird little messaging app with silly face filters might have possibly been overvalued?
That said, Snap is larger than just Snapchat. In March 2016, it acquired Bitstrips, the owner of the Bitmoji app, for an estimated $100 million, as Fortune reported. Between Bitmoji and Snap, the company held the dominant spot in five different app markets last month, according to Recode. In fact, in France, Bitmoji was number one and Snapchat was number two.
For the uninitiated, Bitmoji lets users choose from a variety of headshapes, skintones, mouths, eyes and outfit choices in order to make a cartoon that looks reasonably like the user. Friends and family will fill in the gaps with their imaginations. It’s not perfect, but it gets close.
My co-worker is making one right now, and she doesn’t like her nose choices. It’s like:
Once a user has made an avatar, Bitmoji has hundreds of scenes it can fit your Bitmoji into. Scenes that express all kinds of moods, sentiments and activities. Especially: “Let’s go drinking!”
It’s one of those apps that a person finds easy to resist for a long time, but then get sort of obsessed with once he or she gives in.
Right now, all the Bitmoji options are solo, though. I can send a message that says, “Let’s get donuts!” accompanied by this:
But how great would it be if I could send that message with my Bitmoji and my recipient’s both springing out from the same giant donut? Snap’s leaving money on the table by not making the Bitmoji app social.
It would be a fairly simple matter for Bitmoji to let users friend each other, giving each access to their contacts’ latest Bitmoji design. Rather than a billion more situational versions or more sponsored content, the app could level up by letting Bitmoji hang out together.
Meanwhile, Google got a lot of attention this week for its Allo messaging app by baking in a giant Bitmoji ripoff. Where my colleague struggled to choose her nose during the Bitmoji onboarding, Allo just chose a nose for her after she took a selfie.
Allo announced the new feature with a blog post this week. It doesn’t actually make a cartoon of you from scratch, as it might seem. Instead, it just chooses from a bunch of hairstyles, skintones and head shapes (which is what users do manually in Bitmoji). Adding that tiny layer of artificial intelligence is all that Google has added to a familiar process.
If you want to try making your Allo cartoon, we’re here to help. It’s next to impossible to figure out how to do it on your own. We even asked Allo’s vaunted artificial intelligence how to make one, but it wasn’t much help:
Here’s how to do it:
- Buy an Android phone, because this feature hasn’t rolled out on iOS yet.
- Open up a chat with someone. This could be the hardest part since no one uses Allo.
- In the box at the bottom of the screen where you type a message, there is a plus sign over to the lower left. This opens the stickers. Tap it.
- This is the most confusing part to describe. There will be a bar at the top of the stickers. One of the options in the bar will look like a sloth, probably. All the way to right, there’s a post-it icon with a grin and a little plus symbol on it. This is for downloading new packs of stickers. Touch that.
- If your Allo app is up to date, the very first option should say something like: “Create your emoji selfie.” That’s what you need to do.
- It will open up the camera on selfie mode. Line up the glasses with your eyes and snap the shot. Now, you have a new pack of stickers that look like you.
- Don’t bother trying to redo it. When we did, nothing changed.
- That’s it. Feel free to delete Allo now. This app is way too creepy.
Whether its impressiveness has been overblown or not, Allo’s latest trick shows that Facebook is not the only company looking to claim whatever new digital markets Snapchat has created.
Who knows if making Bitmoji social could be enough to turn Snap’s fortunes around? It probably wouldn’t be, but it would at least add a fresh new layer on a strong but stagnating application.
If it doesn’t work out for Snap, Inc in the long run, though, at least my co-worker managed to find a nose she was okay with before I finished writing this story: