How Princess Eugenie Got Her Hat Groove Back

Princess Eugenie has cemented her place as Queen of Fascinators.

princess eugenie hat
Princess Beatrice and Princess Eugenie during the royal procession on day three. Jeff Spicer/Getty Images for Ascot Racecourse

Princess Eugenie is most famous for her extensive fascinator collection—but lately, especially in the days leading up to her wedding, her bonnets have been downright basic.

Even at the Duke and Duchess of Sussex’s wedding, she didn’t wear an enormous, elaborate hat like everyone thought she (and her sister, Princess Beatrice) would. While the Hollywood royalty in attendance opted for their British best, she popped on a pale pillbox hat that looked like it was part of a Jackie O costume.

Their persistent lack of fascinating fascinators might be because of the cyberbullying they experienced after their looks at the Duke and Duchess of Cambridge’s ceremony. Instead of Princess Eugenie’s usual elaborate headpieces, which make her look like she’s auditioning to play an evil stepsister in Cinderella, she’s toned her iconic headgear all the way down. But today, on the third day of the Royal Ascot, the princess debuted a hat worthy of her personal millinery collection.

After these aggressive looks, both sisters tamed their style. Chris Jackson/Getty Images

She paired her black and white floral Erdem dress (the brand is a favorite with young royals, and they were even rumored to be designing Markle’s gown at one point) with a wide-brimmed, floral encrusted, peekaboo hat by Sally-Ann Provan, a milliner in Edinburgh, Scotland. The NAEVA boater hat retails for about $850 and is completely customizable, so consider asking for one for the holidays now. The saucer shape, which looks like a frisbee gone berserk, has been popular in recent days.

Princess Eugenie arrived with her sister Princess Beatrice, who wore a normal hat, at least as far as she’s concerned (she’s the one who opted for a truly insane one that looked like a millennial pink upside down octopus for her cousin Prince William’s wedding). The sisters traveled to the horse race with their aunt, Princess Anne, and her husband, Vice Admiral Sir Tim Laurence.

WINDSOR, ENGLAND - MAY 19: (L-R) Princess Eugenie, Prince Andrew, Duke of York and Princess Beatrice attend the wedding of Prince Harry to Ms Meghan Markle at St George's Chapel, Windsor Castle on May 19, 2018 in Windsor, England. Prince Henry Charles Albert David of Wales marries Ms. Meghan Markle in a service at St George's Chapel inside the grounds of Windsor Castle. Among the guests were 2200 members of the public, the royal family and Ms. Markle's Mother Doria Ragland.
Princesses Eugenie and Beatrice disappointed with their hat selection at the last royal wedding. Chris Jackson/Getty Images

On the opening day of the races, Princess E paired a white, bridal-ready dress with a $1,500 M2Malletier clutch that might look familiar, since she also wore it to Prince Harry and Meghan Markle’s wedding. Maybe she’ll even walk it down the aisle during her own nuptials since it does match everything. That way, she’ll definitely get her money’s worth.

This has been a big week for the royal. She and her future husband, Jack Brooksbank, attended the chic Serpentine Summer Party in London on the Kensington Garden grounds, where she posed alongside her sister and Ellie Goulding. For the summer party, she chose a much edgier look than usual, pairing a Roland Mouret one-shoulder dress with black leather leggings. Now, if she combines said rock ‘n roll look with an elaborate fascinator, she’ll really perfect her regal style.

How Princess Eugenie Got Her Hat Groove Back