“Exciting and influential” indeed, as attested by Musk’s huge following—25 million followers—and his intense usage of the platform to dish thoughts about work and life. As a matter of fact, he’s so committed to Twitter that not even an SEC probe and a multi-million-dollar fine can stop him from using it.
As of Wednesday, the Tesla CEO has renamed himself “Elon Tusk” on Twitter land, and he’s dropping work-related tweets teasing sensitive information about Tesla (again)—a behavior proven to have a detrimental effect on the electric carmaker’s shareholders in the past.
“Some Tesla news,” Musk announced out of the blue early Wednesday morning. “Thursday 2pm,” “California,” he elaborated in two follow-ups.
The set of tweets were dropped less than 48 hours after the SEC called for a federal judge to hold Musk in contempt of court for tweeting out some other Tesla information last week, which outright violated a settlement he’d reached with the regulator in October 2018.
The tweets bothering the SEC were a series of posts from February 19, in which Musk wrote, “Tesla made zero cars in 2011, but will make around 500,000 in 2019,” and later revised by adding, “Meant to say annualized production rate at the end of 2019 probably around 500,000…Deliveries for the year still estimated to be around 400,000.”
The SEC alleged that the delivery target disclosed in Musk’s tweets was not approved by Tesla’s board and could be misleading to investors in ways similar to his “take-Tesla-private” tweet last summer. (Tesla share price rose and fell over 30 percent in a week due to Musk’s tweets.)
At the end of the “take-Tesla-private” tweet saga last year, Musk and Tesla reached an agreement with the SEC to pay a total of $40 million in fines and to appoint a new board chairman to replace Musk in an effort to prevent similar incidents from happening again.
In November, Tesla tapped Robyn Denholm from Australian telecommunication giant Telstra to chair Tesla’s board. Before the appointment, Denholm had already been a Tesla board member since 2014. “She has made significant contributions as a Tesla board member over the past four years in helping us become a profitable company,” Musk praised her in a statement at the time.
Tesla also added two board members, Oracle co-founder Larry Ellison and Walgreen veteran Kathleen Wilson-Thompson, to its nine-person board.
But apparently Tesla’s new decision-making team has so far failed epically at keeping its free-spirited CEO in check. Musk’s serial impulse tweeting since last week has prompted some Wall Street observers to seriously worry about Tesla’s market price. Some have even called for his removal as the company’s CEO.
On Tuesday, Wedbush Securities analyst Dan Ives characterized Musk’s tweets about Tesla’s 2019 delivery target as a “tornado of uncertainty” for Tesla stock in a note to investors, citing previous share price swings caused by his tweets.
In response to the SEC’s accusations, Musk pointed to a transcript of Tesla’s quarterly earnings call on January 30, in which he clearly mentioned the 2019 production target to investors.
“SEC forgot to read Tesla earnings transcript, which clearly states 350k to 500k. How embarrassing…” Musk tweeted on Tuesday.