A-Rod Has Successfully Rebranded Himself as a Cuddly Instagram Fiancé

A-Rod was once one of the most reviled figures in professional sports. His meticulous damage control has helped him put that image behind him.

Alex Rodriguez at the Wall Street Journal Future of Everything Festival in New York City. Michael Loccisano/Getty Images

For better or for worse, Alex Rodriguez is a New York City legend. You get to be that way if you log 22 seasons as a Major League Baseball player while spending your peak years as a star for the Yankees—even if your career was marred significantly by public scandal related to your use of performance-enhancing drugs. For non–New Yorkers, A-Rod was a paragon of narcissism, undue hype and the destructive consequences of hubris. For Yankee fans, he was a hero, a larger-than-life control freak with the stats to back up his defiant braggadocio.

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Now, years after his retirement from the national pastime, Rodriguez seems to be a new man. This transformation is due in no small part to his relationship with his fiancée, superstar pop artist, actress and producer Jennifer Lopez. Rodriguez’s pivot from baseball’s Darth Vader to rapturously-in-love Instagram Boyfriend may not have been seamless, but it has been impressively calculated and somewhat remarkable to watch.

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Seasoned pro interviewer David Marchese recently caught up with A-Rod for The New York Times Magazine and asked him point blank whether he’s consciously been trying to build a new brand for himself; given that Rodriguez apparently taught a class at Stanford Business School on “reputation management,” this is more than a fair question.

“Today I showed up here with you, and I didn’t know anything you’d want to talk to me about, and I’d rather have it be that way,” Rodriquez answered. “Before, I would have studied for six months before sitting down with you. I wanted to be more buttoned-up and have done due diligence and seen what your angle was. Now I just trust we’re going to have a good conversation, and I go for it.” See, guys, he’s so much more relaxed now!

A-Rod’s comments on Lopez are perhaps a bit predictable, but nonetheless sweet. “I’ve never met anyone who’s more honest,” he told Marchese. “She’s so authentic and genuine. It was strange to see someone of such magnitude be so normal, be such a great mother and partner and friend. How can you be like this and then go perform in front of 80,000 people? But that’s her superpower.”

“The other day, Jennifer said something brilliant at, like, 2 in the morning,” Rodriguez added later. “I reached over to get my notebook, and everything falls on the floor. Then I grabbed it and wrote it down… It was about Mariano Rivera. She said, ‘Mo getting 100 percent [of the votes to be inducted into the Baseball Hall of Fame] tells you more about his greatness off the field than it does on the field.’ I thought, That’s so true. I played with him all these years, and I couldn’t have come up with that.”

The bottom line is that Rodriguez’s earnest love for his soon-to-be-wife could be a good thing for all of us. Haters may reconsider the once-loathed athlete now and actually find him cuddly. And hey, there’s nothing wrong with changing and becoming a better man. A-Rod just seems to have perfected the art of doing so under the watchful, not-always-forgiving public eye.

A-Rod Has Successfully Rebranded Himself as a Cuddly Instagram Fiancé