All the Hamptons Pop-Ups to Stop By This Summer Out East

Make sure you stop at these Hamptons pop-ups before summer comes to an end. Courtesy Farm Rio

Now that spring is in full bloom and summer is so close we can feel it, Hamptons season is in full swing. All the usual spots are still open out east, and there are plenty of newcomers that have set up shop, too. But don’t forget about all the pop-ups coming to the Hamptons for the season—you won’t want to miss these additions to the landscape, especially since they’re only temporary.

Below, see our guide to the shops, restaurants and lifestyle pop-ups coming to the Hamptons this summer.

Hometown Flower Co. Courtesy Christine Castoro

Hometown Flower Co. 

Long Island locals Jaclyn Rutigliano and Marc Iervolino just launched this mobile and digital flower company, with florals available exclusively online and through a pop-up flower truck, named Baby Blue (it’s a 1976 blue Ford pickup). It’s all locally grown, and the truck will be setting up at different spots throughout the Hamptons over the summer, with announcements on their Instagram with details. They’ll also be hosting events like floral design workshops. Various locations in the Hamptons.

Farm Rio at Surf Lodge. Courtesy Farm Rio.

Farm Rio x Surf Lodge 

Brazilian lifestyle brand Farm Rio is hosting a pop-up for the season with its High Summer collection setting up shop at Surf Lodge. Stop by to peruse their bright, printed wares ranging from swimwear to sarongs at the Montauk locale. 183 Edgemere St, Montauk.

Brooklyn Chop House at the Capri. Courtesy Sarah Kuszelewicz Photography

Brooklyn Chop House x The Capri Hotel

Brooklyn Chop House is back in Southampton for the summer, with breakfast, lunch and dinner service in its prime spot at the Capri Hotel. There will also be a DJ in the lounge on Friday and Saturday nights, plus pool service for those staying at the hotel. 281 County Road 39A, Southampton.

Loews Regency

Loews Regency. Courtesy Loews Regency.

Loews Regency x Topping Rose House

The classic New York hotel is partnering with Topping Rose in Bridgehampton for “Regency to Rose House,” a limited-edition experience throughout the summer where travelers spend a night at the Loews Regency before being transported roundtrip to Topping Rose, where they’ll stay in a Cottage King Room. It’s definitely pricey ($499 a night), but you get to experience the best of both worlds—plus, there are lots of drinks involved.
1 Bridgehampton-Sag Harbor Turnpike, Bridgehampton.

Dan’s Chefs of the Hamptons at Jean-Georges at Topping Rose House. Courtesy Dan's Papers/Topping Rose House

Dan’s Chefs of the Hamptons x Jean-Georges at Topping Rose House

The first-ever Chefs of the Hamptons event on June 29 will feature a lineup of gourmands from restaurants out east like Jean-Georges Vongerichten, Joe Realmuto and Carissa Waechter, who will prepare a multi-course pairing dinner with locally sourced ingredients and wine and cocktails.
1 Bridgehampton-Sag Harbor Turnpike, Bridgehampton.

Moke.

Moke. Courtesy Rob Rich

Moke America 

Moke America is opening its first pop-up dealership in the Hamptons all summer long, just in case you’re in the market for an electric, open-air car for your next ride to the beach. 938 Montauk Hwy, Water Mill.

Gurney's.

Gurney’s. Courtesy Dan's Papers

Dan’s Papers x Gurney’s Star Island Resort & Marina

The longtime Hamptons paper is hosting two pop-up events at Gurney’s this summer. First, they have their 60 Summers Gala on August 2, celebrating the 60th anniversary of Dan’s Papers with food and wine courtesy of Hamptons establishments like Scarpetta, Showfish, Gosman’s and Duryea’s. The next day, August 3, will they’ll host Corona MonTaco, with chefs from the Hamptons and New York City serving up Mexican, Spanish and South American cuisine for the third year running—think lots of ceviche, tostadas and a whole lot of margaritas. 32 Star Island Rd, Montauk.

Chantel Jeffries in Just Drew.

Chantel Jeffries in Just Drew. Courtesy Just Drew.

Just Drew x Surf Lodge 

Andrew Warren’s Just Drew brand is starting off Pride Month with a pop-up at Surf Lodge on June 1, which includes an exclusive Pride sweatshirt drop. The event starts at 5 p.m., with DJ performances by Chantel Jeffries and Bob Moses. 183 Edgemere St, Montauk.

Serena & Lily. Eugene Gologursky/Getty Images for Baby Buggy

Tenoverten x Serena & Lily

Non-toxic, cruelty-free nail salon and brand Tenoverten is popping up at Serena & Lily from July 1 through Labor Day, where customers can shop their favorite nail care and get a summer-ready mani-pedi. 332 Montauk Hwy, East Hampton.

Chanel J12 Yacht Club x Sunset Beach Hotel. Courtesy Sam Frost

Chanel J12 Yacht Club x Sunset Beach Hotel

Chanel is celebrating the relaunch of its classic J12 watch with a pop-up at Sunset Beach from July 17 through July 22. There are custom Coco-branded umbrellas, surf boards, ping pong tables and even a game room, and the French design house took over the Sunset Beach boutique to display the J12 collection. 35 Shore Rd, Shelter Island.

Fresh Produce.

Fresh Produce. Courtesy Fresh Produce.

Fresh Produce x Pop-up Go

Colorado fashion brand Fresh Produce decamps to the Hamptons this year, with a pop-up shop filled with bright basics in East Hampton from June 7 through mid-October. 66 Newtown Ln, East Hampton.

Sunset Beach. Courtesy Sunset Beach x Ivan Terestcheknko

Sunset Beach x Ivan Terestcheknko

The St. Tropez-inspired hotel on Shelter Island collaborated with Biarritz-based artist Ivan Terestcheknko on a custom summer scarf this year. The limited-edition, 100 percent cotton carrés are available exclusively at the carefully curated Sunset Beach boutique starting in mid July, priced at $75. 35 Shore Rd, Shelter Island.

Gucci at Melet Mercantile. Courtesy Gucci.

Gucci x Melet Mercantile 

Gucci is popping up at Bob Melet’s Melet Mercantile Montauk Outpost for three weeks this summer, from July 3 to July 28. The shop will offer a curated selection of Gucci wares, especially the Towards Summer collection, as well as the store’s usual vintage pieces like vinyl records, books and prints. 102 Industrial Rd, Montauk.

Staud x Tenet. Courtesy Staud

Staud x Tenet

Staud is setting up shop in the Hamptons for the first time ever this year, with a space at Tenet in East Hampton. Stop by to peruse a curated selection of summer-ready Staud wares. 21 Newtown Rd, East Hampton.

Rebecca Taylor x Surf Lodge.

Rebecca Taylor x Surf Lodge. Courtesy Rebecca Taylor

Rebecca Taylor x Surf Lodge

Rebecca Taylor designed chic new uniforms for the Surf Lodge’s front of house staff this year, in the brand’s Kamea Fleur print. The designer is also hosting pop-ups and activations at the Montauk spot throughout the summer, starting on June 22. 183 Edgemere St, Montauk.

Diptyque x Club Monaco.

Diptyque x Club Monaco. Courtesy Diptyque

Diptyque x Club Monaco 

The French perfumer is popping up at Club Monaco in Southampton until September 5, with an edit of personal and home fragrances as well as Diptyque’s latest Raw Materials launch. There will also be boutique exclusives and specific activations like a roses and rosé truck, bouquet bar and candle illustration customizations. 35 Main St, Southampton.

Chillhouse x Ketel One Botanical x New York Pilates. Courtesy Chillhouse

Chillhouse x Ketel One Botanical x New York Pilates

The wellness brand and alcohol company are hosting a pop-up at the Pilates studio’s Montauk outpost this summer, with a full menu of manicures and pedicures that includes exclusive nail art. There’s also a shopping edit inspired by the area, plus Ketel One cocktails. 649 Montauk Hwy, Montauk.

Rebag x Surf Lodge. Courtesy Rebag

Rebag x Surf Lodge

Rebag is popping up at Surf Lodge on July 13 and 14, where shoppers can peruse purses from brands like Chanel and Louis Vuitton. 183 Edgemere St, Montauk.

Max-Bone. Courtesy Max-Bone

Max-Bone

Fancy dog lifestyle brand Max-Bone is popping up in the Hamptons for the first time this year, with a shop in Southampton from August 1 through Labor Day. The boutique will have all the eclectic pup accessories from the designer like bow ties, wellness oils and printed sweaters, plus an exclusive Hamptons edit. 81 Jobs Ln, Southampton.

All the Hamptons Pop-Ups to Stop By This Summer Out East