Calpak Is Making Sure Its Soho Pop-Up Is Well Worth the Gram

You're going to want to stop by Calpak's Soho shop.

Calpak is coming to Soho. Courtesy Calpak

Calpak has been around since 1989, far before all the other trendy luggage brands started popping up in your Instagram. In the years since, the travel company has become a major favorite among frequent fliers, with its durable suitcases, relatively reasonable price points (the carry-on hardcase bags start at around $135) and very photo-friendly patterns.

And now, Calpak is finally launching its first New York pop-up shop, with a storefront at 498 Broome Street in Soho from June 20 to 23.

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Truly a suitcase for everyone. Courtesy Calpak

“Summer is peak travel season! With travel on everyone’s minds and trips booked, we felt it was the perfect time to connect with our customers in person,” Jeannie Shin, Calpak’s marketing and sales director, told Observer.

Aside from peeking through the Insta-famous marbled bags and rose gold luggage, shoppers can also test out the brand’s freshest launches and designs, like their new croc-patterned travel wallets. There will be a number of activations at the shop, like complimentary monogramming services where you can get any of the brand’s vegan leather travel items (like the laptop backpack, wallet and luggage tag) customized. Personally, we think the power luggage tag, which comes with a removable battery pack so you won’t have to panic over your dying iPhone during your airport layover, is the move here.

The travel wallet is Calpak’s latest launch. Courtesty Calpak

Also, get ready to up your toiletry game, because if you buy one of the vanity cases at the pop-up, you can then curate your own travel kit with products from OUAI, EO, Invisiboble and more.

And don’t be embarrassed about photographing everything you see—you’ll actually be rewarded for partaking in the photo activation and posting on Instagram, as those who do will get exclusive Calpak travel items like a branded bag, slippers, key chains and the currently trending bucket hat, to embrace your best ’90s self. “Customers can receive these free souvenirs by taking a photo of the space and posting it onto their social stories,” Shin explained.

The final event will feature celeb hairstylist Jen Atkin (beloved by the Kardashians and Chrissy Teigen alike), who launched a collab line with Calpak, and is hosting a meet and greet moment—we’re assuming Instagramming is highly encouraged.

As for a year-round shop? “We’re always exploring ways to connect with our customer and provide meaningful experiences and connections with our brand, so a permanent New York storefront is not out of the picture,” Shin noted.

Calpak Is Making Sure Its Soho Pop-Up Is Well Worth the Gram