Cinemark, the nation’s third-largest movie theater chain behind AMC and Regal, is looking to re-open its doors on July 1. Is that wishful thinking or a realistic goal for exhibitors?
On Thursday, President Trump unveiled a new plan—”Opening Up America Again”—to jumpstart the U.S. economy. With Hollywood losing millions of dollars every day, the entertainment industry took particular note of his guidelines for communal events such as movie theaters.
Per Variety, the “gating criteria” for re-opening businesses and loosening social distancing requirements includes:
There must be a downward trajectory of reported flu-like illnesses and cases with COVID-like symptoms.
There must be a downward trajectory of documented COVID-19 cases, or positive COVID-19 tests.
Hospitals must be able to treat all patients without crisis care, and have a robust testing program for at-risk health care workers.
If states and major metropolitan regions can meet these benchmarks within a 14-day period, the federal program suggests moving to the first phase of re-opening, which still includes physical distancing protocols for movie theaters, sporting events and restaurants. However, Phase One also suggests avoiding groups of 10 or more, which doesn’t leave much leeway for multiplexes.
Phase Two allows for gatherings of 50 or more with looser social distancing suggestions while Phase Three was described as “our new normal,” which includes limited social distancing tactics.
Exhibitors and Hollywood studios are hoping to re-open movie theaters in mid-to-late summer. However, as expected, theaters will likely be required to operate at reduced capacity to maintain social distancing. Even with theaters open again, however, Hollywood is expecting a warm-up period as the public slowly regains confidence in communal events. So even if Cinemark and other major exhibitors throw open their doors on July 1, further delays of major blockbusters could be in store as studios are reluctant to release big budget tentpoles in a period of depressed foot traffic. In this era of franchise filmmaking, a series installment that massively underperforms at the box office can do serious damage to the brand (see: MonsterVerse’s Godzilla: King of the Monsters).
All 70,000 theaters in China remain closed and may continue to do so through October.
More in-depth news from China about how cinemas there might not re-open until October. https://t.co/QYCLLziuzu
— Cinema Guru (@patrickvons) April 17, 2020
On the other hand, exhibitors are desperate to begin generating revenue once again. Battling against the prospect of bankruptcy, AMC Entertainment—which boasts more than 8,200 screens in 661 theaters in the United States—has introduced new plans to raise $500 million in new debt to help in the short-term, Variety reports. The funds will need to be repaid in 2025, but should enable the chain to float until mid-summer, according to AMC’s filing.
“Due to significant actions taken by the company, we believe our current cash balance is sufficient to withstand a global suspension of operations until a partial reopening in July,” AMC said. “After giving effect to the proposed notes offering, we believe the company will have sufficient liquidity to withstand a global suspension of operations until a partial reopening ahead of Thanksgiving.”
In the filing, AMC warned that theater closures may extend beyond June.