‘The Walking Dead’ Is Somehow Not Dead, Still Walking

The blockbuster zombie series is seeing a resurgence of interest in its 11th and final season.

Netflix The Walking Dead Ratings
The Walking Dead is showing signs of life in its 11th and final season. Josh Stringer/AMC

AMC (AMC)’s The Walking Dead has shown some surprising signs of life recently. It’s been the most in-demand TV show in the world across all platforms ever since its 11th and final season debuted on August 22nd, according to Parrot Analytics. The zombie show had seen both its total viewership and ratings in the all important 18-49 demographic sink for the previous five seasons. That’s the opposite of what television executives want to see, particularly for a franchise that will soon add two spinoff shows and a series of films.

The series The Walking Dead Season 11 Ratings Netflix

Most In Demand TV Series Worldwide

Over the last nine days, global audience demand for The Walking Dead was 75.1x higher than the average show worldwide. This was 6.6% higher than second place Game of Thrones (70.5x), and 24.1% higher than third place Attack on Titan (60.5x).

Yes, linear ratings have been dwindling for a half-decade now. That hurts when it comes to advertising fees. But The Walking Dead remains one of cable’s most-watched shows. Its worldwide demand is higher at this point into its current final season run than at any comparable point since Season 7 in 2016. Concluding this mammoth 11-year run has stirred audience excitement and additional viewing ports, such as AMC+, have enabled fans to catch the show in a multitude of new ways. This is also reflected in fans playing catch-up via Netflix (NFLX).

The 150+ episodes of The Walking Dead is driving eyeballs to Netflix, proving yet again that a franchise that reached significant highs in the linear world can be reanimated in the streaming world. The series garnered 720 million minutes, or 12 million hours, of viewership on Netflix during the week of Aug. 2-Aug. 8, according to Nielsen data provided to Observer. It was the third most-watch SVOD program in that span. (The week prior, it garnered 554 million minutes, or 9.2 million hours, of viewership).

Netflix The Walking Dead Viewership
Nielsen Top 10 Nielsen

In this case, more than half of the audience is under 35, per Nielsen, which would suggest it’s a new audience from the one that watched on linear when it launched in 2010. Adding new demographics of viewers over time helps to secure a show’s longevity. The Walking Dead‘s continued popularity underscores the value that acquired content, particularly those with deep libraries of episodes, are an important component to streaming success.While Netflix typically generates the most efficiency from shows that toggle between 30 and 50 episodes, per the What I’m Hearing… newsletter, The Walking Dead has long been viewed as a series that could spark the next major bidding war among rival streamers.

‘The Walking Dead’ Is Somehow Not Dead, Still Walking