Crypto FOMO: Coinbase to Finally Launch NFT Marketplace Amid Intense Competition

Coinbase is facing competition from both NFT-focused platforms like OpenSea and rival crypto exchanges like Binance and FTX.

Marvel Fox NFT
Major crypto exchanges are entering the NFT game. Pixabay

In June, Coinbase (COIN) cofounder Fred Ehrsam grimly predicted that 90 percent of non-fungible tokens, or NFTs, will be worthless in three to five years. Nevertheless, the crypto trading platform he’d left behind in 2017 couldn’t resist the hype and announced this week that it’s launching a NFT marketplace of its own.

The peer-to-peer marketplace, called “Coinbase NFT,” will allow users to create, discover, trade and show off their NFT collections all in one place, the company announced Tuesday.

The initial launch will support Ethereum-based ERC-721 and ERC-1155 standards, with plans to extend support to other blockchains soon. All NFTs will be “on chain,” Coinbase said, to ensure metadata transparency and help artists maintain full control of their work through decentralized contracts.

“Our mission at Coinbase is to increase economic freedom in the world,” Coinbase VP of Product Sanchan Saxena wrote in a company blog post Tuesday. “By enabling more people to join the creator economy and profit from their work, NFTs have an important role to play in this mission. Their impact is already being felt.”

NFT transaction volume and average sale prices have skyrocketed in recent months. In the third quarter, total NFT sales surpassed $4 billion, almost a ten-fold surge from the previous quarter, according to the crypto market research site Weekly sales topped $1 billion for the first time in late August.

The majority of those transactions took place on OpenSea, the platform primarily supporting NFT transactions. Coinbase is hardly the only major crypto exchange entering the game. Its competitors Binance, FTX and Gemini have all announced announced their respective NFT marketplaces.

“Coinbase is rapidly losing market share and seeing significant take rate compression,” Autonomous Research analyst Christian Bolu said in a client note Wednesday morning. “We expect these trends to accelerate as competition intensifies (Robinhood, FTX & Binance the most dangerous).”

“More concerning is Coinbase lagging on almost every crypto innovation (including altcoins, derivatives, NFTs),” Bolu added. “If the trend continues, Coinbase could rapidly lose relevance, much like Netscape did in the early internet era.”

Coinbase shares fell 1 percent to $248.30 in pre-market trading Wednesday. Its stock price is down 24 percent in the past six months.

Crypto FOMO: Coinbase to Finally Launch NFT Marketplace Amid Intense Competition