Facebook’s New Name is Meta, Oculus Brand is Dead

Facebook CEO Mark Zuckerberg announced the company's name change during its Connect 2021 conference.

Starting December 1, Facebook will trade under the ticker MVRS. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

Facebook (Meta (META)) is changing its name to Meta to better connect the company’s apps and technologies and reinforce the company’s commitment to virtual reality. 

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Starting December 1, Facebook will trade under the ticker MVRS. The company will also focus its future earnings reports on two distinct categories: “family of apps” and “reality labs.” Facebook CEO Mark Zuckerberg announced the change today during the company’s Connect 2021 conference.

Facebook is in the middle of a media firestorm as it confronts leaked internal documents that indicate the company is aware of both the political and social harms it causes and that it is rapidly losing traction among young users. The company is pushing back on reporting and the claims of Facebook whistleblower Frances Haugen: On Monday, Zuckerberg accused the press of orchestrating a coordinated attack on the social media giant during its earnings call. He also shared that the company’s new vision will focus on young adults. Facebook’s new name signals another move to rebrand as the company scrambles to keep young people on its platform.  

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world,” a company statement said. “It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.”

In addition to changing the company name, Facebook will also be rebranding the Oculus Quest VR platform to “Meta Quest,” and will no longer require a Facebook login.  

Facebook’s New Name is Meta, Oculus Brand is Dead