Facebook to Metaverse Creators: Half of That Coin Is Ours

High fees for metaverse commerce offend many creators.

Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

It was presented as positive news: earlier this week, Facebook/Meta announced that it is testing out a new step of tools in Horizon Worlds that would allow creators to sell virtual items and effects inside its metaverse. The company labelled this one of several “steps toward our long-term vision for the metaverse where creators can earn a living and people can purchase digital goods, services, and experiences.”

But almost immediately, the creator and NFT community balked at the high fees that Facebook/Meta plans to charge. The company plans to take 25% of a transaction after its Quest store has already taken 30% of a transaction, leaving the creator with just over half of a sale price.

Many were unimpressed. An NFT minter who goes by the name 6529 tweeted: “The future of work is giving Meta 47.5% of your salary, apparently.” Others in the NFT community pointed out that creators who sell their works on NFT platforms like OpenSea typically pay below 10% in transaction fees.

Facebook’s announcement is part of an ongoing effort to dominate commerce in the metaverse. Back in October, Facebook/Meta announced the creation of a $10 million Horizon Creators Fund, a series of cash prizes and grants designed to encourage developers to build in the Horizon Worlds metaverse. Facebook to Metaverse Creators: Half of That Coin Is Ours