The Future of Trump’s Truth Social App Is Looking Bleak

Trump's social media app seems set up to fail amid the departures of two executives and declining engagement.

Truth Social made its debut on the App Store Feb. 21. (Photo by MANDEL NGAN/AFP via Getty Images)

Two executives have left Truth Social, the social media platform founded by former US President Donald Trump, signaling continuing tumult at the company.

Josh Adams, Truth Social’s chief technology officer, and Billy Boozer, its head of product development, have resigned, Reuters reported, without saying why the men left. Truth Social did not respond to a request for comment.

Trump launched Truth Social with the goal of disrupting big tech with a social media platform free of the rules about speech and behavior found on Twitter and Facebook after he was banned from both platforms in the aftermath of the January 6 Capitol attack. The app became available to iPhone users Feb. 21 and after an initial surge of interest, usage downloads have trailed off fast. About 60,000 users a week are installing it now, down from almost 900,000 its first week, Sensor Tower, a tech research firm, told Yahoo!. Visits to its website and download page are also down steeply. About 1.2 million users have installed the app, which is  only available on Apple devices, so far.

Shares of Digital World Acquisition Corp (DWAC), the special purpose acquisition company, or SPAC, that said it plans to take Truth Social public, dropped more than 10% at the pen of the stock market April 4 following news that Adams and Boozer were leaving the company. Truth Social said it had received $1 billion in funding from different institutional investors ahead of its SPAC merger with DWAC in December 2021.

Truth Social is not the first social media platform that set out to push back against what Trump supporters claim is censorship from platforms like Twitter and Facebook. The app was preceded by competitors Parler and Gettr, which are also popular among Trump supporters and conservatives and have millions more downloads. Tesla CEO Elon Musk also said he was “giving serious thought” to launching his own social media platform that prioritizes “free speech” in March. Musk took a 9.2% stake in Twitter.

Truth Social is backed by Trump Media and Technology Group. Trump made the first post on Truth Social Trump made his first post on Truth Social ahead of its public launch in February. It read: “Get Ready! Your favorite President will see you soon!” Since then, though, Trump has remained inactive on the platform.

 

  The Future of Trump’s Truth Social App Is Looking Bleak