The Beauty Brands Giving Back for Pride Month

This Pride Month, shop with purpose and support the LGBTQ+ community.

The Beauty Brands Giving Back for Pride Month

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June marks the start of Pride Month, a time to celebrate the LGBTQ+ community. While it’s always important to recognize and support LGBTQ+ people and culture no matter the time of year, June is a particularly special time for the LGBTQ+ community, as it’s the anniversary of the 1969 Stonewall Riots, which were a major turning point in the fight for LGBTQ+ equality.

While many beauty brands release brightly colored Pride collections every June, not all of them are actually giving back to the LGBTQ+ community. This year, put in the extra effort and make sure that your Pride Month beauty purchases help support LGBTQ+ organizations and causes.

Below, take a look at a few of the incredible beauty and skincare brands that are giving back to the LGBTQ+ community for Pride Month, with everything from luxe hair treatments and moisturizing lotions to glow-worthy toners and soothing night creams.

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  • Olay.


    Olay launched a limited edition Pride Jar version of its Retinol24 + Peptide Night Moisturizer, as well as Pride gift sets, and is donating $100,000 to The Trevor Project through P&G’s Can’t Cancel Pride Program.

    Shop Now
  • Lottie London.

    Lottie London

    The London-based beauty brand launched a five-piece Proud to Be collection in honor of Pride Month, and throughout June is donating 10 percent of all sales to the Kaleidoscope Trust, a UK-based charity that works to uphold the rights of the LGBTQ+ community.

    Shop Now
  • Kaja.

    Kaja Viva Shine Bento All Over Highlighter Trio

    In honor of Kaja’s new limited edition highlighter trio, the brand is donating $15,000 to GLAAD to celebrate the kick off of their ongoing partnership with the organization.

    $28, Shop Now
  • JVN.


    Johnathan Van Ness is celebrating Pride with a special iteration of the Complete Air Dry Cream form their JVN line. The packaging was designed by Chinese-born, New York-based artist ZZ to represent all the colors of JVN, and is created in partnership with #YouAreEssential, a national crisis relief organization that supports sustainability among essential workers with funding, resources and other tools. As part of JVN’s ongoing partnership with the organization, they’re donating again this month. 

    $24, Shop Now
  • Byoma.


    Throughout the month of June, skincare brand Byoma is donating 50 percent of *all* online sales from to GLSEN, a nonprofit that supports LGBTQIA+ youth by helping create safe and inclusive environments at schools.

    Shop Now
  • Kérastase.


    Kérastase has partnered up with The Trevor Project and is donating $50,000 to the nonprofit, which provides crisis counseling and suicide intervention for the young LGBTQ+ community. Kérastase also debuted a limited edition Elixir Ultime Original Oil to celebrate Pride.

    Shop Now
  • Bath and Body Works.

    Bath and Body Works

    Bath and Body Works launched a limited edition Love Always Wins collection in honor of Pride, including a new Rainbows Waves fragrance. The brand has partnered with the It Gets Better Project, an organization that works to uplift, empower and connect LGBTQ+ youth around the world, and is donating $150,000 to the nonprofit.

    Shop Now
  • Isle of Paradise x Peace Out.

    Isle of Paradise x Peace Out Peace Out to Paradise Pride Bundle Limited-Edition Set

    Customizable self-tanning brand Isle of Paradise collaborated with skincare brand Peace Out on a limited edition set for Pride, with 20 percent of the sales proceeds from the set donated to The Trevor Project.

    $40, Shop Now
  • Youth to the People.

    Youth to the People

    Instead of launching a limited edition product for just one month, Youth to the People is celebrating Pride every day of the year, and is giving $100,000 to GLSEN and NCTE through the To The Future Fund.

    Shop Now
  • Mac Cosmetics.

    Mac Cosmetics

    Through Mac’s Viva Glam Fund, 100 percent of all sales from the Viva Glam line go to organizations that support the LGBTQ+ community, women and girls and those living with or affected by HIV and AIDS.

    Shop Now
  • Marc Jacobs Fragrances.

    Marc Jacobs Fragrances

    Marc Jacobs Fragrances is donating $50,000 to to the Lesbian, Gay, Bisexual & Transgender Community Center (known as The Center) to support LGBTQ+ advocacy.

    Shop Now
  • Milk Makeup.

    Milk Makeup

    Milk Makeup donates one percent of all online sales from their website to The Center, and for June this year, they’re doubling the amount up to two percent.

    Shop Now
  • Ouai.


    Jen Atkin’s Ouai is donating $50,000 to organizations that help support safety and equality for LGBTQIA+ youth, including Prism Florida and the Los Angeles LGBT Center. For Pride, shoppers on the site can donate to one of the above organizations, with 100 percent of the proceeds going to the charity. Anyone who donates at least $30 gets a free Ouai t-shirt, too.

    Shop Now
  • Glow Recipe.

    Glow Recipe Glow With Pride Watermelon Pore-Tight

    Glow Recipe released their first-ever limited edition packaging for Pride Month; it’s a special iteration of their beloved Watermelon Pore-Tight Toner. The brand pledged to donate $1 million before the end of the year to causes and organizations that support diversity, equality and inclusion, and they’re also donating 100 percent of proceeds from the special Glow With Pride Watermelon Pore-Tight Toner to nonprofit organizations that support LGBTQ+ youth organizations, including It Gets Better.

    $34, Shop Now
  • Alder New York.

    Alder New York Pride Cooling Mineral Hydro Mist

    Alder New York is donating 10 percent of sales from their limited edition Pride Cooling Mineral Hydro Mist to the NYC-based Ali Forney Center, an organization that works to protect LGBTQ+ youths facing homelessness.

    $28.99, Shop Now
The Beauty Brands Giving Back for Pride Month