how museums define their brands

Tina Vaz, Chief Brand and Communications Officer of the Guggenheim.

A photo of a woman with short blonde hair, wearing a black dress with a belt and large hoop earrings, standing against a plain light-colored wall. She has one hand on her waist and the other resting on a ledge, looking directly at the camera.

art museum branding – chief brand officer museums – guggenheim

how museums define their brands