Aleco Azqueta
Hospitality & Media Expert
Aleco Azqueta joined the GREY GOOSE team as Vice President, North America Marketing, in the fall of 2020. In his new role, Aleco is helping lead the GREY GOOSE North America team continue to expand on the close partnership with the Customer Marketing and Sales teams to drive the integrated activity plan for the region. Aleco brings over 20 years of experience in the spirits space, having started his career with Bacardi in 1998. During his initial 10 years with the organization, Aleco grew from a Sales Planning Analyst to Senior Brand Manager of DEWAR'S, where he helped launch DEWAR'S 12. He then became the Brand Director for GREY GOOSE, where he was instrumental in the brand's successful integration into the Bacardi portfolio. During his time on GREY GOOSE, he helped launch GREY GOOSE La Poire and also led the development of the U.S. Open program. Aleco followed his entrepreneurial spirit and became a cofounder of his own craft spirits company, creating Atlantico super-premium rums in 2008. After launching and growing Atlantico into an international brand in 15 major markets across the Americas and Europe, Aleco successfully exited in 2018. In July 2018, the Bacardi family was thrilled to have Aleco return as a Senior Brand Manager on the Incubation team supporting Single Malts. Aleco was then promoted to his most recent role of Brand Director, Incubation, where he oversaw the Single Malts portfolio, LEBLON Cachaca, OXLEY Gin, the FACUNDO RUM collection, and BANKS rums in North America. Under Aleco's leadership, the CSR platform "Barrels and Bees" was able to position ABERFELDY as one of the fastest growing single malts in the U.S. Aleco graduated from Georgetown University and earned his MBA in International Business from the University of Miami. He and his wife Carolina have three children—Aleco Jr, Andres and Nina.
