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Brandon Katz

Entertainment Industry Expert

Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with the Observer and TheWrap.

  • @Great_Katzby
  • Brandon Katz
The ticket counter at the AMC Theater on Broadway and 66th Street in Manhattan.

Hollywood Can’t Agree on What Counts as a Hit Anymore

By Brandon Katz
Meryl Streep, Anne Hathaway, Stanley Tucci and Emily Blunt pose for photos at a premiere event.

Opening Weekend Is Breaking Hollywood’s Movies Before They Can Breathe

By Brandon Katz
Dan Lin, Chairman of Film, Netflix attends the 32nd Annual Actor Awards at Shrine Auditorium and Expo Hall on March 01, 2026 in Los Angeles, California.

Netflix’s Course Correction Under Film Chief Dan Lin As Streaming Reality Sets In

By Brandon Katz
Lachlan Murdoch in a black tuxedo.

Murdoch’s Fox Bets on Creators to Replace Franchises in Post-Disney Strategy

By Brandon Katz
Meryl Streep and Anne Hathaway are seen on the set of "The Devil Wears Prada 2" in Hudson Yards on July 29, 2025 in New York City.

Hollywood’s Next Hit Strategy Isn’t More Sequels, It’s Smarter Nostalgia

By Brandon Katz
Conan O'Brien speaks onstage during the 97th Annual Academy Awards at the Dolby Theatre in Hollywood, California on March 2, 2025.

The Oscars’ Fight to Stay Relevant Amid Its Cultural Decline

By Brandon Katz
David Ellison walking across a hall in a black suit.

Can David Ellison Break Hollywood’s Mega-Merger Curse?

By Brandon Katz
Ted Sarandos in a black tuxedo.

Netflix Leaves WBD Fight With $2.8B and a New Identity Question

By Brandon Katz
Terence Crawford reacts after the final bell against Canelo Alvarez (not pictured) in their undisputed super middleweight title fight during Netflix's Canelo v Crawford Fight Night at Allegiant Stadium on September 13, 2025 in Las Vegas, Nevada.

Live Sports Are Fueling Streaming Growth, But Streamers Need an Off-Season Plan

By Brandon Katz
Dana Walden poses in the press room during the 53rd International Emmy Awards Gala at the New York Hilton Midtown on November 24, 2025 in New York City.

Dana Walden Faces Disney’s Franchise and Streaming Reckoning

By Brandon Katz
Bluey attends the Bluey's show presentation photocall at Avenida Palace on November 29, 2025 in Barcelona, Spain

As Streaming Grows Up, Familiar Shows Dominate Viewing, Data Shows

By Brandon Katz
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