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Brandon Katz

Entertainment Industry Expert

Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with the Observer and TheWrap.

  • @Great_Katzby
  • Brandon Katz
David Ellison walking across a hall in a black suit.

David Ellison Has Hollywood Scale. Now He Needs Precision.

By Brandon Katz
The TIFF sign on King Street on the opening day of the 2026 Toronto International Film Festival on September 10, 2026 in Toronto, Ontario.

Hollywood’s Biggest Film Festival Bets, From Flops to $500M Hits

By Brandon Katz
Actress Renate Reinsve attends the Los Angeles Special Screening of A24's "Backrooms" at the Aero Theatre on May 07, 2026 in Santa Monica, California.

What Makes an Art Film a Box Office Hit in 2026?

By Brandon Katz
Taylor Sheridan attends the "1923" Las Vegas premiere screening the Encore Theater at Wynn Las Vegas on December 03, 2022 in Las Vegas, Nevada.

Taylor Sheridan and the Streaming Boom That Brought Westerns Back

By Brandon Katz
Portrait of American fantasy author Brandon Sanderson taken on June 3, 2011.

Can Brandon Sanderson Help Apple Break Hollywood’s Fantasy Spell?

By Brandon Katz
(L-R) Charlize Theron, Samantha Morton, John Leguizamo, Tom Holland, Matt Damon, Anne Hathaway, Lupita Nyong'o, and Zendaya attend the premiere of "The Odyssey" presented by Universal Pictures on July 14, 2026 in New York City.

Despite ‘The Odyssey,’ Hollywood Still Has an Original Blockbuster Problem

By Brandon Katz
PARIS, FRANCE - JULY 08: Christopher Nolan interacts with fans during the Universal Pictures "The Odyssey" Paris Premiere at Le Grand Rex on July 08, 2026 in Paris, France.

‘The Odyssey”s Early Data Confirms Christopher Nolan’s Star Power

By Brandon Katz
David Zaslav arrives at the Sun Valley Lodge for the Allen & Company Sun Valley Conference on July 7, 2026 in Sun Valley, Idaho. Every year, some of the world's wealthiest and most powerful figures from the media, finance, technology, and political spheres converge at the Sun Valley Resort for the exclusive week-long conference hosted by boutique investment bank Allen & Co.

Sun Valley’s Big Question: What Does Hollywood Need to Buy Next?

By Brandon Katz
Actor Zendaya Coleman and Timothée Chalamet attend The Movie 'Dune: Part Two' press conference at Conrad Hotels in Yeongdeungpo-gu on February 21, 2024 in Seoul, South Korea.

From Denzel Washington to Zendaya: 4 Types of Hollywood Star Power Today

By Brandon Katz
Lachlan Murdoch, Executive Chair and CEO of Fox Corporation speaks onstage during the Fox Upfront 2026 at New York City Center on May 11, 2026 in New York

With Roku, Murdoch’s Fox May Have Found the Smarter Way to Win Streaming

By Brandon Katz
Fans of the USA celebrate a goal during the international friendly match between United States and Germany at Soldier Field on June 6, 2026 in Chicago, Illinois.

The 2026 World Cup May Be the Last Great Sports TV Bargain

By Brandon Katz
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