Brenden Cohen
Retail Expert
Brenden Cohen is the co-founder and co-CEO of Saint James Iced Tea, where he has driven the brand’s rapid rise in the competitive beverage market. Under his leadership, Saint James has achieved nationwide expansion—including in major retailers like Target and Costco—through a blend of innovative marketing, bold creative direction, and sharp strategic vision. A digital marketing and online advertising expert, Brenden has established Saint James as one of the fastest-growing names in the ready-to-drink iced tea category, outperforming competitors by more than 260% in MULO performance. Prior to Saint James, Brenden spent over 14 years as CEO of D’Angelico Guitars after spearheading the brand’s re-launch in 2011, as well as five years shaping the direction of Supro. At D’Angelico, he led marketing and branding efforts that redefined the company’s identity for a modern era while honoring its storied heritage. He then focused on expanding the brand’s presence and deepening its cultural relevance, later bringing that same entrepreneurial vision to Supro. These experiences honed his strategic leadership and brand-building expertise, qualities that now drive his mission to make Saint James both a category leader and a brand with lasting cultural resonance.
