Cindy Jordan
Healthcare Expert
Cindy Jordan is the co-founder and CEO of Pyx Health, a healthcare activation company focused on supporting the most vulnerable, hard-to-reach populations with resources for loneliness, food insecurity and other Non-Medical Drivers of Health (NMoD). Cindy began her career as a police officer in Washington, D.C., and after five years, she transitioned into the political space, helping to run a presidential campaign fundraiser. Cindy went on to become a marketing strategist before founding her first health IT company, a proprietary referral marketing tool for physicians called Medical Referral Source (MRS), in the wake of the 2008 recession. When The Advisory Board Company acquired MRS in under 4 years, she became CEO. She continued to work on growing MRS, now known as Crimson Medical Referrals, in her role as managing director. After witnessing her daughter lose her battle with mental health, Cindy co-founded Pyx Health with her wife, Anne Jordan, in 2018. As CEO, Cindy continues her mission to improve healthcare quality and outcomes through the power of human connection.
