Hamish Campbell
Retail & Luxury Drinks Expert
Hamish Campbell is the U.S. Executive Creative Director at drinks brand specialists Denomination. Hamish brings unrivaled drinks brand and creative experience to his role. With over 20 years in both the U.S. and European markets, he has developed a unique perspective on the drinks industry. His work spans from a decade leading the strategic design for iconic brands such as Wild Turkey, to helping launch Seedlip Drinks, pioneering an entirely new drinks category. He has worked across multiple drinks brands, including Campari Group, Diageo, Bacardi, Brown-Forman, and Beam Suntory. Hamish believes many brands still react to trends rather than shape them. In a category now influenced by wellness and cultural shifts, the brands that thrive will be those that think ahead, build resilient storytelling systems, and embed strategy into everything they do.
