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James Murdock

Circular Tech & Sustainability Expert

James is co-founder and Chief Marketing Officer of Alchemy, the world’s fastest-growing circular technology company. With over 20 years of experience delivering marketing and business operations across leading tech markets, he is a leader in driving innovative solutions to reduce e-waste and carbon emissions. Since co-founding Alchemy in 2017, James has been instrumental in transforming the tech industry’s approach to sustainability. Under his leadership, Alchemy has refurbished and resold more than 9 million devices, saving over 540 million kilograms in carbon emissions. He strives to empower businesses and consumers to reduce their carbon footprint and embrace circularity. As the first and only company certifying CO2 savings for refurbished tech, Alchemy leads the charge in democratising access to sustainable tech choices. James is passionate about creating impactful change, and he continues to lead Alchemy’s mission to normalise sustainable technology and pave the way for a greener future.

  • James Murdock
Isometric illustration of a complex logistics system with interconnected factories, trucks, pipes, and warehouses, symbolizing reverse logistics and circular supply chains.

Returns Are the New Revenue: Why Smart Retailers Are Betting on the Boomerang

By James Murdock
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