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Jeri Smith

Jeri Smith

Jeri Smith is the CEO of advertising research firm Communicus. Her clients include Fortune 100 companies and the top advertisers in the United States. She has contributed to Fox Business News, Wall Street Journal Live, Forbes, Ad Age, The Drum, and more.

The Olympic rings near the venue for the Opening and Closing ceremonies ahead of the 2018 Winter Olympic Games in South Korea.

Here’s Why Smart Advertisers Go for the Olympics—Not the Super Bowl

Tom Brady of the New England Patriots holds the Vince Lombardi Trophy after winning the Super Bowl.

Only One Thing Makes Super Bowl Advertising Worth It for Marketers

By Jeri Smith
Apple CEO Steve Jobs holds up the new iPhone that was introduced at Macworld on January 9, 2007 in San Francisco, California.

Steve Jobs’ Advertising Strategy Is Why Apple Still Tops the Market

By Jeri Smith
Signage for Snap Inc., parent company of Snapchat, is displayed on monitors on the floor New York Stock Exchange (NYSE) in New York City.

Brands on Snapchat Need to Cut Their Losses and Run

By Jeri Smith
An ad for Google Home.

Why Tech Giants Rely on TV Advertising Over Their Beloved Digital

By Jeri Smith
Consistent visuals, audio cues, and brand characters can ingrain your brand into consumers’ System 1 thinking.

What Is ‘System 1’ Thinking—and Why Do You Need to Learn It?

By Jeri Smith
Former chief marketing officer of the Coca-Cola company Marcos de Quinto.

Successful Marketers Don’t Jump on New Trends—They Build on Heritage

By Jeri Smith
The video site is cracking down on fake news.

YouTube’s Crisis, Facebook’s Dilemma: Is Live Video Safe for Brands?

By Jeri Smith
HOUSTON, TX - FEBRUARY 05: Tom Brady #12 of the New England Patriots passes against the Atlanta Falcons during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas.

Super Bowl Advertising 2017: Winners, Losers and Lecturers

By Jeri Smith
The Super Bowl is not just a show down for the teams; the advertisers also prepare all year.

The Real Deflategate: Year After Year, Most Super Bowl Ads Fail

By Jeri Smith
Aaron Burden

How Brands Can Save Themselves in a Post-Vine World

By Jeri Smith
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