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Jeri Smith

Jeri Smith

Jeri Smith is the CEO of advertising research firm Communicus. Her clients include Fortune 100 companies and the top advertisers in the United States. She has contributed to Fox Business News, Wall Street Journal Live, Forbes, Ad Age, The Drum, and more.

Aaron Burden

How Brands Can Save Themselves in a Post-Vine World

By Jeri Smith
The Snoopy balloon floats down Central Park West during the 88th Annual Macy's Thanksgiving Day Parade in New York on Novemver 27, 2014. The giant balloons, a signature feature of the parade, made their debut in 1927. AFP PHOTO/

Firing Snoopy Spells End for MetLife

By Jeri Smith
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