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Professional portrait of Joanna Gunn

Joanna Gunn

Hospitality Industry Expert

Joanna Gunn architects the brand, marketing and communications strategy for Rosewood Hotel Group, shaping the positioning and voice of each of the group's four distinct brands on the global stage. With 29 years at the forefront of luxury retail, she brings an unmatched command of the luxury lifestyle landscape—its evolving codes, its consumer and its culture. Before Rosewood, Joanna spent 19 years as Chief Brand Officer of Lane Crawford, where she redefined the brand's creative identity and drove landmark campaigns that set new benchmarks for the industry. She has also built a legacy of high-impact partnerships with the world's most sought-after design talent, cementing her reputation as a connector between luxury and culture on an international scale.

  • Joanna Gunn
Rosewood Vienna offers guests the "Art of Shoemaking," an exclusive private tour of Markus Scheer, a historic Viennese atelier crafting custom leather shoes

Cultural Capital Is Luxury Hospitality’s New Competitive Advantage

By Joanna Gunn
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