Friends for almost 20 years, Kerrilynn Pamer and Cindy DiPrima Morisse share a love for wellness and an even deeper love for refined and inspired living. Veterans of the worlds of style and magazine editorial, they founded CAP Beauty with a mission to merge the worlds of wellness and design. CAP opened in February 2015 in Manhattan’s West Village. They stock over 70 brands of truly natural beauty products, as well as a selection of superfoods and ingestibles.