Louise Beltrame-Bawden
Sports Tech & Media Expert
Louise Beltrame-Bawden is Director of Women’s Sports Strategy at Stats Perform, where she leads the company’s global approach to accelerating the growth, visibility, and commercial value of women’s sport through data, A.I. and storytelling. With a background in sports journalism and international content leadership, Louise brings a media-first perspective to the data revolution reshaping sport. She has worked closely with leagues, federations, broadcasters and digital platforms to deliver live coverage at scale, giving her firsthand insight into how data quality influences coverage, fan engagement and commercial opportunity. Louise now focuses on building go-to-market frameworks and partnership strategies that help the industry unlock long-term commercial growth in women’s sport.
