Michelle Cordeiro Grant

Founder and CEO, LIVELY

Michelle Cordeiro Grant is the founder and CEO of LIVELY.
While working with Victoria's Secret, Grant learned that the lingerie category (worth $13B in the U.S. alone) was dominated primarily by one brand, with one point of view. It was this realization--coupled with her experience working for top retailers like Federated Merchandising Group, VF Corporation, and Limited Brands--that inspired her to create a completely new experience for the category. And so, LIVELY was born. INSTAGRAM