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Nir Eyal

Nir Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com.

Addiction is defined by clinicians as a harmful, persistent, and compulsive dependency to a behavior or substance.
Jun 12

Tech Companies Are Addicting People—But Should They Stop?

By Nir Eyal
Although distractions seem to pull us away from more important things, they serve a purpose.
Jun 6

When Distraction Is a Good Thing

By Nir Eyal
The next time you need to take a break at work, ignore your smartphone and skip the newsfeeds.
Mar 31

Research Reveals How to Take a Better Break

By Nir Eyal
Having a hard time focusing lately?
Mar 13

Your Ability to Focus Has Probably Peaked: Here’s How to Stay Sharp

By Nir Eyal
Khaled knows that “they,” “Resistance,” and the “bad guys” don’t actually exist.
Feb 9

How to Achieve Your Goals by Creating an Enemy

By Nir Eyal
Media companies are businesses, which means they must sustain themselves.
Dec 12

How to Stay Informed Without Losing Your Mind

By Nir Eyal
In life, there are plenty of crayons to color with.
Dec 7

What to Do When Someone ‘Steals’ Your Amazing Idea

By Nir Eyal
New studies suggest that we’ve been thinking about willpower all wrong,
Nov 25

The Way You Think About Willpower Is Hurting You

By Nir Eyal
Goal setting will hurt you if you set the wrong goals.
Nov 21

This Weird Research-Backed Goal-Setting Hack Actually Works

By Nir Eyal
The lowly crosswalk button.
Nov 11

Your World Is Full of Placebo Buttons (and That’s a Good Thing)

By Nir Eyal
What makes for an engaging bot
Nov 9

How to Build Technology That Feels Like a Friend

By Nir Eyal
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