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Sarah Ullman (Sully)

Writer and Creative Consultant

Sarah Ullman (Sully, to most) is a writer and creative consultant focusing on the YouTube ecosystem. She writes weekly about the business of YouTube and specializes in helping “traditional media” clients transition to the digital landscape. sarahullman.com / themasterplan.co.

“JohnnyExpress” by Alfred Imageworks… Perspective is Everything!

“To my pleasant surprise, it was as strange as it was true.”

By Sarah Ullman (Sully)

“Old/New” by Red Giant Films, narrated by Patton Oswalt

By Sarah Ullman (Sully)

The Video Playlist Experiment 1/3: “The Scared Is Scared,” directed by Bianca Giaever

By Sarah Ullman (Sully)

The Video Playlist Experiment, 2/3: “Why Do The Japanese Love To Cry?” by Seeker

By Sarah Ullman (Sully)

The Video Playlist Experiment 3/3: “Mother’s Song,” directed by Matty Brown

By Sarah Ullman (Sully)
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