Business

Daily exploration of the most important people in business: the power players behind the world’s most interesting, successful and innovative companies and trends.

The Most Important People in Business

The Matcha Market’s Identity Crisis: What Western Brands Are Getting Wrong

Shizu Okusa, founder and CEO of Apothékary, unpacks the identity crisis facing the global matcha market, where Western brands often trade authenticity for aesthetics. The Wall Street alum-turned-wellness entrepreneur highlights why cultural appreciation, transparent sourcing and long-term investment in farming communities are ethical imperatives and also key to business resilience.
By Shizu Okusa

People-Powered A.I.: The Human Edge in the Age of Intelligent Real Estate

Elizabeth Hart, Newmark’s president of leasing for North America, breaks down how A.I. is transforming commercial real estate. While technology reshapes the “what” of real estate, Hart argues that humans still define the “why” and “how.” As A.I. accelerates workflows, the real competitive advantage still depends on people-powered vision and expertise.
By Elizabeth Hart

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