American Apparel’s Global Relaunch Was Encouraged By Enthusiastic DMs
The clothing brand that wrapped the hipster generation in shiny, close-fitting spandex throughout the early aughts is officially back!
American Apparel
Founded in 1989 by the ever-controversial Dov Charney, American Apparel is the brand known for its “Made in USA” ethos and ads that made you wonder if you were shopping for clothes or flipping through a risqué photo album. This retail darling reached its zenith in the mid-2000s, clad in cotton basics and a smattering of sexual harassment lawsuits. The defining moment? Charney’s ousting in 2014, which did little to stem the tide of scandal but provided endless tabloid fodder. The company's valuation has seen more ups and downs than its famously revealing skirts, filing for bankruptcy twice before being sold to Gildan Activewear for a mere $88 million in 2017. Despite the controversies, American Apparel carved out a niche with its sweatshop-free manifesto, winning accolades from "Fashionista" to "Time." Key figures like Paula Schneider attempted to steer the ship post-Charney, but the brand’s legacy remains a fascinating blend of ethical manufacturing and eyebrow-raising PR disasters. It's a saga of rise, fall and a questionable resurrection, showing that in fashion, as in life, being notorious sometimes beats being noble.
News About American Apparel
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