Burberry BURBY

Founded in 1856 by Thomas Burberry, a 21-year-old who figured if he could make a coat to keep you dry, you’d surely want it in plaid, Burberry has been draping the upper crust in tartan for over a century and a half. Known for its iconic trench coats and a checkered pattern that screams “I’m rich, but subtle,” Burberry’s defining moments include being the go-to garb for both World War II spies and ‘90s supermodels. Valued at around $9 billion, the brand has trotted out more red carpet moments than a Hollywood awards season. Yet, it’s not all glitz and glamour; Burberry has faced its share of controversy, such as the 2018 scandal involving burning unsold stock—proving that even high fashion has a dirty laundry pile. Under the helm of CEO Jonathan Akeroyd, who stepped into the role in 2022, the brand has been struggling to shed its image of staid British aristocracy while attempting to lure a younger, trendier clientele. In a world where fashion is as volatile as the British weather, Burberry continues to remind us that old money style can still hit a bump in the catwalk.