BuzzFeed BZFD

Founded in 2006 by Jonah Peretti and John S. Johnson III, BuzzFeed initially carved a niche with viral content and quizzes before evolving into a digital media juggernaut known for its listicles and investigative journalism. It became a household name with hits like "The Dress" viral phenomenon and its extensive coverage of the 2016 election. Despite a valuation that peaked around $1.7 billion, the company has faced struggles including layoffs and financial instability. Awards for its journalism have been mixed with controversy over the credibility of its reporting and accusations of sensationalism. Key figures include Peretti, who remains CEO, navigating the media landscape’s shifting tides with a blend of tech-savvy and tabloid flair.