Charlotte Tilbury

Charlotte Tilbury, the eponymous beauty brand launched in 2013 by the British makeup artist herself, quickly became the go-to for those who believe in the transformative power of a good contour. With a client list that reads like a Who’s Who of Hollywood, Tilbury leveraged her insider status to sell products that promised to bottle the magic of the red carpet. The brand’s meteoric rise was marked by its now-iconic “Pillow Talk” lipstick, which became a cult favorite faster than you could say “Instagram influencer.” In 2020, the company was sold to Puig, reportedly for over $1 billion, cementing its status as a heavyweight in the beauty industry. The legacy? A masterclass in blending celebrity allure with marketing savvy, proving that in beauty, as in life, it’s all about the packaging.