Citi Habitats

Citi Habitats, founded in 1994 by Andrew Heiberger, quickly became the go-to brokerage for New York City's rental market, capitalizing on the city’s appetite for overpriced shoeboxes in the sky. The firm’s aggressive expansion, fueled by a network of agents who seemed to multiply faster than Manhattan rent hikes, made it a dominant force in the industry. However, its reputation wasn’t without blemishes—critics often pointed to its relentless focus on rentals over sales, a strategy that kept it profitable but left some questioning its long-term vision. After Heiberger’s departure, the firm merged with Corcoran in 2020, effectively dissolving its brand into the larger, more polished machine. Citi Habitats’ legacy? A textbook example of how to thrive in the cutthroat world of New York real estate, even if it meant playing a little fast and loose with the finer points of finesse. The company may be gone, but its impact on the market lingers.