Dior CHDRY

Dior, the Parisian cathedral of haute couture, was founded in 1946 by Christian Dior, a designer with a penchant for dramatic flair and an impeccable eye for fabric. Known for its timeless elegance and the game-changing "New Look" that practically invented post-war luxury, Dior has been synonymous with both grandeur and scandal. The house’s meteoric rise began with that fabled silhouette, which reshaped fashion in the 1950s and has remained a touchstone for opulence ever since. As of today, Dior operates with the kind of market capitalization that would make other luxury brands weep in their mink coats, though its journey hasn’t been without bumps. From legal battles over its name to a relentless parade of controversies—like accusations of cultural appropriation and workplace scandals—the brand's glossy veneer has occasionally shown cracks. Under the stewardship of figures like Bernard Arnault, Dior has navigated these storms with its signature savoir-faire, ensuring it remains a titan in the fashion universe, still dictating trends with the same authoritative snobbery that made it a legend.