Equinox

Equinox, founded in 1991 by the Errico family, is where fitness meets luxury in a high-octane affair. Known for its elite gyms that cater to urbanites who wouldn’t dare break a sweat without first donning designer activewear, Equinox has redefined what it means to work out. This temple of toned bodies and Instagrammable moments hit its stride with the opening of its flagship location in Manhattan's Upper West Side, transforming the gym from a mere place to exercise into a status symbol. With a valuation dancing around the $7 billion mark, thanks to its expansion into spas, hotels and even its "E by Equinox" elite clubs, it’s a powerhouse in the wellness industry. However, it hasn’t all been green smoothies and namaste; the brand faced significant backlash in 2019 when it was revealed that its owner, Stephen Ross, hosted a fundraiser for Donald Trump. Despite the scandal, Equinox's allure remains unblemished among its dedicated following of fitness aficionados. CEO Harvey Spevak continues to steer the ship, ensuring that every squat, lunge and spin class remains the epitome of exclusivity. Equinox isn't just a gym—it's where the fit and fabulous flex their clout.