Fiat

News About Fiat

21 Times Every Man Wanted to Be Italian Playboy Lapo Elkann

Lapo Elkann is the 38-year-old heir apparent to the Fiat Group automotive empire. He is also at the helm of flourishing eyewear brand Italia Independent, which has a store right here in New York at 85 Mercer Street in addition to many other outposts around the world. His new side project, Garage Italia Customs, takes luxury automobiles that could already be considered rare beyond words, and adds an extra twist through custom details like tiger or pinstripe paint-jobs. There's even a boat in the company's arsenal covered in a blue digital camo print.
By Zachary Weiss

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