Peloton Sues Competitor Echelon for Attempting to ‘Free Ride’ Off Its Bike It claims Echelon copies it down to the red, black and white branding. By Gabriela Barkho
Peloton IPO Reflects Cult Status With Subscriber Base Despite Net Loss Peloton's loyal fitness enthusiasts are its strongest bet ahead of its IPO. By Gabriela Barkho
A Recession Would Burst the Boutique Fitness Bubble, Industry CEO Predicts A boutique fitness bubble is ready to burst, experts say. By Gabriela Barkho